The @Pantone color of the year for 2023 is Viva Magenta18-1750, a confident, saturated pink-red "inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known," said Leatrice Eiseman, executive director of the Pantone Color Institute. ⁠⁠